It’s a new year and that means it’s time for a new helmet. The first experiment with a polycarbonate helmet meant that I could only use water-based colors since thinner based paints could affect the integrity of the helmet. Used pearlized airbrush colors with brushes that gave that unique shimmering effect- seen best in the bright sun. Coated with a gloss urethane coat. The next project will be full airbrushing but without stencils-the feel of a freehand is too much to give up! The orange not only highlights my brand color but suitably matches my latest bike- a KTM!
Forest Essentials makes premium Ayurvedic beauty products and it needed to reposition itself in a fast growing segment. The redesign concept was inspired by the exquisite tradition of miniature art of India that was patronized by royal Mughal & Rajput families. Ingredients were illustrated individually by hand and were assigned specific colors that helped in shelf placement & product recognition. The direction was a big step away from the generic and kitschy pattern-based designs to a more focused and integrated approach. While I did the concept & design, the illustrations were done by the talented Manav Sachdev.
For those who missed out, this is the year of the Rabbit- so have a jolly hopping time!
Rock A Bella launched in November 2010 in New Delhi. A boutique promoting bohemian chic fashion so the branding had to be feminine yet quirky- from the logo to the shopping bags to the bill book.
These graphic illustrations were developed for a upcoming mall in Mumbai that is billed as the largest mall in India till date. Spanning more than a kilometer of space on each floor, there are 7 atriums in between various sections VADS, a interior design firm, was assigned the job of developing way finding signage and developing distinct visual language on these atriums.
I developed many concepts and this was one of them. The atriums would be based on different themes related to Mumbai (e.g. Bollywood, the sea, cricket, monuments etc). The illustration style chosen was bold and distinct that would stand apart from all the other malls. Each atrium was color coded and every floor had a different visual related to the same theme. Apart from standing out, these distinct atriums become part of the way finding process for both, planners and visitors.
Self promotional postcards cut out of a poster talking about my ideas on branding. The poster cuts up into nine ready-to-mail postcards, each carrying a unique message about branding and corresponds to a related message on the other side (the face of the postcard). The illustration style is very unique and something that I had developed for AT&T while I was working at Interbrand- detailed yet minimal.
Printed with silk-screen and very limited pieces available on request.
I am an avid motorcyclist but definitely no Hell’s Angel. Illustrating helmets is one of the few steps that made me come back to graphic design. The graphics for each helmet graphic reflect the personal preferences, beliefs and attitudes of each rider. All helmets are hand-painted with enamels. I am constantly working at new designs and you can get yours painted on request.
These holiday cards were designed taking inspiration from the Christmas tree display at the Metropolitan Museum of Art. However, it was reconfigured to be a more culture-neutral piece. I simplified the shapes of the angels and the animals to create a flowing pattern across the card. The colors were chosen based on their apparent properties, more or less uniform across cultures- red for energy/passion, green for prosperity, blue for calm/peace and yellow for hope. The production of this card is extremely economical- printed on a letter-sized paper, it is folded length and width wise and slit midway of each fold. This creates a four sided card that can double as an ornament on the desk or even on a tree! Available on request, all year round!
A conceptual poster for the New York Halloween Parade. The main theme was about how New Yorkers leave their inhibitions at home and bring out their “wild” side during the famous Halloween parade. The wild ‘beast’ emerging out of a man in a suit stresses this point. On closer look, the man’s silhouette is actually the skyline of the city that exists along the route of the parade. The beast is metaphor for several things including the historical implications of how the event had begun as an artist’s parade that developed into a parade celebrating alternate sexuality and which had later degenerated into a commercial marketing exercise.
Hand-drawn illustration and type, and printed with silk-screen, every print is different with limited prints still available on request.
Packaging design for silk-screened t-shirts with dotted designs. It that had to address the issue of store display and ability to attract attention.These pyramids sit on their sides while the ‘base’ is actually what faces the customers. Retail features like the barcode are integrated into the design. Since the inspiration was from the “designed” tees, the box had to be something that stood out and evoked a sense of playful design. Smaller boxes were designed to carry buttons and other paraphernalia.
